Before developing a strategy plan, a digital marketer must do a competitive study.
To make your work easier, maintain specific competition analysis tools and approaches on hand and utilize them to analyze their search results, social mentions, traffic, content, and other methods of company success. Regardless of the sector, you service, keeping an eye on your competition allows you to remain on top of what is working and what isn’t in the market.
SEO competition research tools provide digital marketers and SEO specialists with a competitive advantage in selecting and creating tactics that produce value-added outcomes.
When studying rivals, you should pay attention to the backlinks they utilize, the keywords they target, and the ranking of web pages.
Ubersuggest has capabilities that allow you to easily spy on your competition and evaluate all of the data. After you’ve obtained the facts, you may devise a strategy to outperform your competitors.
SimilarWeb gives you the best option for determining which keywords get the most traffic from search engine results. This tool provides you with useful information that will assist you in determining which keywords should be your primary priority since they have the capability to improve more traffic.
SimilarWeb generates a list of rivals based on the kind of websites that are ranking in SERP for the same set of keywords. You may use SimilarWeb to evaluate traffic patterns from two or more rivals, which will help you acquire all of the necessary knowledge to create a successful plan.
Another well-known competition analysis tool is Ahrefs, which is noted for its high-quality backlink data. Digital marketing companies, website owners, SEO companies, and others consider it to be the finest tool available.
Consider your competition to be a gold mine of knowledge, telling you of every good SEO method and alerting you to strategies that will not work on your target prospects, all of which will help you increase your website’s organic traffic dramatically.
If you are unable to transform the acquired information into practical insights that help you enhance or build your SEO and content strategy, the goal of competition analysis is null and invalid.
Content marketing is a critical component of the SEO marketing plan, and defining a good content plan is a foolproof approach to succeed in content marketing. Another prominent SEO competition research tool is SEMrush, which is utilized by a variety of digital marketers to do thorough competitor analysis.
BuzzSumo is a well-known monitoring technique that focuses mostly on social media networks. It does, however, help with SEO content research by determining the shareability of material and producing backlink volume. BuzzSumo can help you figure out which competitor’s content or topics are resonating with customers, causing them to share or engage with them the most.
BuzzSumo will provide the total number of shares for links associated with any search keyword you enter into the site. This is information that each content marketer should be aware of. It tells you which articles, themes, and types of content are the most popular, giving you a clear idea of what to write about.
You can use some or all of these SEO competitor tracking tools, depending on your needs.
The SEO competitor research tools can help you figure out where your rivals are excelling and why. The tools help you generate actionable data that will help you improve your visibility and stay ahead of your competition.