Benefits of Customer Reviews

Benefits of Customer Reviews – Part 2

Boost Sales

With the changing market trend, social proof is extremely important for all businesses. It is a phenomenon that helps people to make sound decisions. Collaborating with digital marketing companies in Atlanta you can seamlessly integrate customer reviews and testimonial sections.

When customers will read positive reviews from the people that purchased the same or similar product will only increase the degree of trust, significantly increasing the sales.

Build Reliability

In the year 2020, the global ecommerce market reaches $25.6 Trillion, ensuring to rise in the coming years as well. A myriad of brands is continuously joining the race, which puts customers in quandary in terms of reliability and trust.

Reviews are the next best thing for a business to do with a rat race. Each organization is putting the same or more effort to reach the market, but the best way to stay ahead is to provide your customers with a trustworthy entity.

READ: What Role Reviews and Testimonials Play In Building Good Relationships

Increase Engagement

Customers can only trust a brand that is willing to stay engaged. Concerns and appreciation addressed from the online reviews will result in building customer engagement. Even top-notch brands like Nike or Netflix never fail to interact with their customers.

Creating an active social community will make it easier for you and your customers to communicate. Make a business page on Facebook or create a review column on your website and stay engaged with your customers to foster satisfaction.

To Conclude

The main aim of any business is to generate sales, which is why they make sure to opt for reliable digital marketing services and all of this is possible because of your customers. If you do not have a positive reputation and strong relationship with your customers, all your marketing efforts are a lost cause. Online reviews help in customer acquisition, working as word-of-mouth marketing, it is a digital age strategy with guaranteed results. By understanding the importance of reviews, will help you to leverage the benefits and build long-lasting relations with your present and potential customers.

What Role Reviews and Testimonials Play In Building Good Relationships

What Role Reviews and Testimonials Play In Building Good Relationships

The information takes you a long way.

With gathered information from reliable sources, either through word-of-mouth or the customer reviews on websites, all of us make a decision to shop. Thus, this is the reason, why digital marketing companies in Atlanta make sure to focus on all.

There is no doubt that while browsing through a shopping site, the visitors do not open up the review section. The online world already puts shoppers in a dilemma, as they can’t physically acknowledge the product, which is why they turn on to product reviews to make a sound decision.

We all know how Yelp has helped consumers to make a purchase decision for a particular brand. By understanding the importance of reviews, nowadays, companies have started to add a testimonial and review tab to their website itself.

Genuine reviews from customers help in building strong relationships. So, whether it is Facebook or Google, now finding a true opinion has become an easy process.

  • 80% of customers go through the reviews while checking in to a new website.
  • 85% of customers check 10 to 20 reviews before making a purchase.
  • 55% of users posts reviews after their purchase.
  • 95% of customers post a negative review if they face any issue with the product or service.

READ: Brand Storytelling – The Need of Today

Customer reviews are not only beneficial for the consumers, but also for the company. If you are looking to acquire loyal customers, then these reviews will be one of the assets that serve the purpose. Moreover, reviews have become an essential part of digital marketing services.

But, is only customer review helpful?

Several companies fail to acknowledge that their buyers are looking for input, especially on the negative feedback.

  • Firstly, it is a way to help you improve your product delivery and customer service.
  • Secondly, it will you with customer retention.

Your present customers are your biggest assets, and they can help you to acquire new consumers, and all this is possible through feedback.

A business that exists in a digital space, needs to understand that online reviews are critical to run a successful business and preserve a positive reputation.

84% of customers trust the customer reviews, which is why you need to understand that positive and negative reviews both carry equal weightage.

Moreover, customers that are new to a brand look for negative reviews more as compared to positive ones.

Today, with the number of review sites, it’s safe to assume that almost 90% of customers bear a level of trust in online reviews. Thus for any businesses, be it SaaS or eCommerce that are looking to build strong relations with their customers need to concentrate equally on customer reviews.

Brand Storytelling – The Need of Today

Brand Storytelling – The Need of Today

With more and more brands offering the same products and services at a competitive price, it makes it difficult for customers to understand which way to go. Thus, to help customers make a correct choice by choosing your brand it has become important to connect with them. Even the top digital marketers include storytelling in their top digital marketing services.

Stories are an ancient part of our lives. Since the beginning, we have been told tales by our elders, which helps us to relate to the story behind and gain some knowledge. Whether it is from the medieval period, carved paintings, to current tales which includes theater, radio, press, or cinema, the story is the foundation that has helped us to connect with fiction and takes incredibly. This is the reason that the brands today have understood the significance of creating a story that will connect with their target audience at a human level.

Whether it is a well-established brand like Dior or an upcoming start-up, they all look for new or familiar faces to help them narrate the story they want to sell to the audience. Even the marketing advises enterprises to avoid selling a featureless story to an audience, as it will in no way drive engagement, instead it might push your target audience towards your competitors.

READ: Social Media Channels for Improved Businesses Visibility

When we talk about stories, they appeal to the masses. In addition to this, they are the best way to capture the attention of your target audience. Probably, this is the prime reason that makes storytelling one of the powerful elements of brand marketing.

What is the Importance of Brand Storytelling?

Brands need to narrate the stories because they reflect the persona and ideals, hit the emotional quotient, and make your brand memorable. Adding to this storytelling helps in developing a connection, loyalty, and retaining customers. A powerful brand narrative marketing approach will help you stand out from the crowd.

Brand storytelling is an integral part of converting your audience, this is the reason digital marketing companies address brand storytelling as an integral part of their strategy.

Great strategic brand storytelling will allow your audience to understand more about your brand, allowing you to expand your audience. It is important to consider the importance of brand storytelling in your marketing plan whether it is developing or reinventing a brand.

Takeaway

Brand storytelling is not a new thing in the market. For years, it has been helping brands throughout the world to connect with their prospects and increase brand loyalty.

To drive engagement and build loyalty, you need to market your products and services in a subtle way, and brand storytelling is one of those ways.