Digital Transformation Trends to Watch Out For in 2022

Digital Transformation Trends to Watch Out in 2022

The latest trends make you meet your brand perspective. Anticipating more tractions, increasing conversion rate, driving more traffic, and generating a profitable return on investment is possible if you stay aligned with the latest industry trends.

Despite the effects of the global pandemic, the year 2020 drove massive growth in the e-commerce sector. COVID-19 raced several changes across different verticals, and by looking at the growth cycle, the level of acceleration will continue to grow in 2022 too.

To harbor your growth, we have listed the latest digital transformation trends that digital marketing companies in Atlanta are using to enhance e-commerce business.

Social Media Advertisements for Shopping Videos

We all know that social media will stay for years now and brands will keep on advertising through these channels. Indeed, social media is the biggest hub with billions of active customers, so brands taking advantage of this will endure maximum benefits.

Whether it is Millennials or Gen Z, most of them have started to make purchasing decisions directly through their social media feeds. In the last two years, brands have seen a potential growth in sales through social media ads.

For newly established businesses, especially the local businesses, you can set up a paid advertisement and target your local demographics first. This will help you to establish positive online brand visibility and reach your target customers easily.

Tip – By creating video ads or carousel ads, you can provide a unique way to reach and meet your clients. 

Omni channel Retailing is the New Normal

Several businesses have understood the power of multi-channel, this is the reason Omni channel is considered a new and highly efficient approach. Marketers are aware that the customers are looking for multiple ways to see new content.

Thus, making a website that can be accessed through mobile, tablets, and desktops is the beginning. A dynamic e-commerce platform attracts more visitors than you can anticipate. So, this is one approach to follow.

Other than this, brands are finding new ways to sell their products, and as mentioned above, social media is one of them. To reap the benefits from Omni channel, engage with your customers and analyze them, to deliver a cohesive buying experience.

Pro Tip – It can be overwhelming to be everywhere, which is why you need to focus on the channels that your target audience is using.

READ: Brand Storytelling – The Need Of Today

The Upsurge in Sales

Since its introduction, e-commerce has seen sustainable and gradual growth. But, today, the massive growth in sales has a lot to say. However, the growth brings along massive competition, putting every business under pressure.

Nevertheless, the growth has resulted in bringing several small stores to the online business hub, where the shoppers can find everything easily. All of this resulted in high-end sales.

The success of an e-commerce business is highly dependent on sales, and all of these can be achieved if you have satisfied customers. This is the reason, the industry is trying to focus on a more unified consumer experience with help of the latest technology and strategic sales and marketing innovation.

Analytics will take you ahead

Several e-commerce brands only focus on running the sales, but with valuable and critical data analytics you can track the performance. Analytics on click-through-rate, website visitors, bounce rate, conversion metric will help you to observe your campaigns and if needed redefine the strategies to fetch better results.

In order to generate sales, you need to understand whether or not your market efforts are working. Thus, with the help of analytic tools, you can gather customer data and insights to make a unique and efficient marketing plan.

Customer segmentation based on demographics, geographic location, and buying habits will help you to make a customized strategy that will fetch anticipated results. Also, analytics help you to understand which product or content is driving more conversions, so with the help of this construct a quintessential approach.

Final Thoughts

E-commerce market seized opportunities throughout this pandemic. These upcoming trends are used by top-notch SEO companies in Atlanta to boost e-commerce rankings. Moreover, these trends will make the market flourish throughout 2022. So, don’t forget to implement address these digital transformations and make them a part of your e-commerce digital marketing cycle.

Benefits of Customer Reviews

Benefits of Customer Reviews – Part 2

Boost Sales

With the changing market trend, social proof is extremely important for all businesses. It is a phenomenon that helps people to make sound decisions. Collaborating with digital marketing companies in Atlanta you can seamlessly integrate customer reviews and testimonial sections.

When customers will read positive reviews from the people that purchased the same or similar product will only increase the degree of trust, significantly increasing the sales.

Build Reliability

In the year 2020, the global ecommerce market reaches $25.6 Trillion, ensuring to rise in the coming years as well. A myriad of brands is continuously joining the race, which puts customers in quandary in terms of reliability and trust.

Reviews are the next best thing for a business to do with a rat race. Each organization is putting the same or more effort to reach the market, but the best way to stay ahead is to provide your customers with a trustworthy entity.

READ: What Role Reviews and Testimonials Play In Building Good Relationships

Increase Engagement

Customers can only trust a brand that is willing to stay engaged. Concerns and appreciation addressed from the online reviews will result in building customer engagement. Even top-notch brands like Nike or Netflix never fail to interact with their customers.

Creating an active social community will make it easier for you and your customers to communicate. Make a business page on Facebook or create a review column on your website and stay engaged with your customers to foster satisfaction.

To Conclude

The main aim of any business is to generate sales, which is why they make sure to opt for reliable digital marketing services and all of this is possible because of your customers. If you do not have a positive reputation and strong relationship with your customers, all your marketing efforts are a lost cause. Online reviews help in customer acquisition, working as word-of-mouth marketing, it is a digital age strategy with guaranteed results. By understanding the importance of reviews, will help you to leverage the benefits and build long-lasting relations with your present and potential customers.

What Role Reviews and Testimonials Play In Building Good Relationships

What Role Reviews and Testimonials Play In Building Good Relationships

The information takes you a long way.

With gathered information from reliable sources, either through word-of-mouth or the customer reviews on websites, all of us make a decision to shop. Thus, this is the reason, why digital marketing companies in Atlanta make sure to focus on all.

There is no doubt that while browsing through a shopping site, the visitors do not open up the review section. The online world already puts shoppers in a dilemma, as they can’t physically acknowledge the product, which is why they turn on to product reviews to make a sound decision.

We all know how Yelp has helped consumers to make a purchase decision for a particular brand. By understanding the importance of reviews, nowadays, companies have started to add a testimonial and review tab to their website itself.

Genuine reviews from customers help in building strong relationships. So, whether it is Facebook or Google, now finding a true opinion has become an easy process.

  • 80% of customers go through the reviews while checking in to a new website.
  • 85% of customers check 10 to 20 reviews before making a purchase.
  • 55% of users posts reviews after their purchase.
  • 95% of customers post a negative review if they face any issue with the product or service.

READ: Brand Storytelling – The Need of Today

Customer reviews are not only beneficial for the consumers, but also for the company. If you are looking to acquire loyal customers, then these reviews will be one of the assets that serve the purpose. Moreover, reviews have become an essential part of digital marketing services.

But, is only customer review helpful?

Several companies fail to acknowledge that their buyers are looking for input, especially on the negative feedback.

  • Firstly, it is a way to help you improve your product delivery and customer service.
  • Secondly, it will you with customer retention.

Your present customers are your biggest assets, and they can help you to acquire new consumers, and all this is possible through feedback.

A business that exists in a digital space, needs to understand that online reviews are critical to run a successful business and preserve a positive reputation.

84% of customers trust the customer reviews, which is why you need to understand that positive and negative reviews both carry equal weightage.

Moreover, customers that are new to a brand look for negative reviews more as compared to positive ones.

Today, with the number of review sites, it’s safe to assume that almost 90% of customers bear a level of trust in online reviews. Thus for any businesses, be it SaaS or eCommerce that are looking to build strong relations with their customers need to concentrate equally on customer reviews.

Brand Storytelling – The Need of Today

Brand Storytelling – The Need of Today

With more and more brands offering the same products and services at a competitive price, it makes it difficult for customers to understand which way to go. Thus, to help customers make a correct choice by choosing your brand it has become important to connect with them. Even the top digital marketers include storytelling in their top digital marketing services.

Stories are an ancient part of our lives. Since the beginning, we have been told tales by our elders, which helps us to relate to the story behind and gain some knowledge. Whether it is from the medieval period, carved paintings, to current tales which includes theater, radio, press, or cinema, the story is the foundation that has helped us to connect with fiction and takes incredibly. This is the reason that the brands today have understood the significance of creating a story that will connect with their target audience at a human level.

Whether it is a well-established brand like Dior or an upcoming start-up, they all look for new or familiar faces to help them narrate the story they want to sell to the audience. Even the marketing advises enterprises to avoid selling a featureless story to an audience, as it will in no way drive engagement, instead it might push your target audience towards your competitors.

READ: Social Media Channels for Improved Businesses Visibility

When we talk about stories, they appeal to the masses. In addition to this, they are the best way to capture the attention of your target audience. Probably, this is the prime reason that makes storytelling one of the powerful elements of brand marketing.

What is the Importance of Brand Storytelling?

Brands need to narrate the stories because they reflect the persona and ideals, hit the emotional quotient, and make your brand memorable. Adding to this storytelling helps in developing a connection, loyalty, and retaining customers. A powerful brand narrative marketing approach will help you stand out from the crowd.

Brand storytelling is an integral part of converting your audience, this is the reason digital marketing companies address brand storytelling as an integral part of their strategy.

Great strategic brand storytelling will allow your audience to understand more about your brand, allowing you to expand your audience. It is important to consider the importance of brand storytelling in your marketing plan whether it is developing or reinventing a brand.

Takeaway

Brand storytelling is not a new thing in the market. For years, it has been helping brands throughout the world to connect with their prospects and increase brand loyalty.

To drive engagement and build loyalty, you need to market your products and services in a subtle way, and brand storytelling is one of those ways.