happy-easter-2022

Why to Use Easter Eggs in Your Marketing Strategy

When it comes to Easter, just one thing comes to mind: Easter Eggs!

However, not all Easter Eggs are made equal, and we’re not talking about the chocolate variety this time!

Actually, the word Easter egg also applies to messages and marketing campaigns… buried in computer programs, websites, or video games. Easter eggs refer to the tradition of concealing and then hunting for Easter eggs (the chocolate variety) that occasionally include small surprises.

Easter eggs work proficiently as your marketing tool, which makes them a bonus for your marketing efforts – and they bring fun and excitement to your customers, which as a result enriches the consumer experience.

Easter eggs, whether simple or extravagant, are a certain way to inject some edge and fun into a brand’s image. The disadvantages of concealing an Easter egg are few, however, the rewards might be enormous.

Promotes Entertainment

Typically, companies aim to give as much information as possible and show it clearly so that customers can discover what they’re searching for quickly. Most people will not think to look for Easter eggs since it appears illogical for a firm to hide something on its website. As a result, people will be pleasantly pleased if they come upon one. It’s a guaranteed method to break up the monotony of visiting the website by hiding Easter eggs where customers don’t expect them. It’s the icing on the cake that adds to the excitement and enjoyment of the user experience.

Drives Engagement

Companies are also utilizing Easter eggs by incorporating a gamification aspect into them, thereby motivating consumers to actively seek eggs. Users get more involved with the brand and spend more time with the product as a result of this. Google, notably its search bar, is one of the obvious leaders in this gamification. There are approximately 25 distinct techniques, all of which revolve on using different terms in the Google search field. Google has provided its consumers with an incentive to visit the website even if they don’t need to search for anything by including these techniques!

Builds Community

An Easter egg is a great way to reward your consumers while also fostering community. Easter eggs let those who discover them feel as though they have been given a secret, making them members of a select group of people. Members of this group communicate information about the brand as if it were an inside joke that only “insiders” knew about. Easter eggs are highly beneficial in this sense because they develop a link between the brand and the customers, as well as between the customers.

Wrapping Up

While some consumers want to keep the Easter egg mystery to themselves, the majority prefer to share it – even if it’s just to show that they know something you don’t. Easter eggs may easily go viral thanks to Word of Mouth and generate a lot of attention for a company. Easter eggs automatically spark conversations about the brand, and all you have to do now is sit back and watch the flames flare.

Content Marketing Strategies for 2022

Content Marketing Strategies For 2022

With the globe moving toward digital consumer experiences, online content marketing may help you stand out from the crowd. It’s one of the most cost-effective strategies to build brand loyalty while simultaneously increasing online sales.

To get you in the spirit of creativity, we’ve compiled a list of the top content marketing examples from e-commerce shops.

Many of them sell specialized items, so you’ll learn how content marketing can be used by e-commerce companies offering any product. We’ll also provide you with some pointers on how to create your own content marketing plan.

Get a Competitive Edge with Content Marketing

For quick turnarounds, corporate companies with online marketplaces prefer to prioritize paid ads and social media in their digital marketing initiatives. When you look at the KPIs that drive true marketing ROI all through the sales funnel, however, content marketing comes out on top.

Structuring Content Marketing Strategy

  • Make a decision on how you want to provide value to your prospective customers. What are their passions?
  • What demographics do you wish to target?
  • Are you able to provide them with pertinent facts about your field? Can you assist them with their aches and pains? That is what your material should be about.
  • Select your preferred television stations. What is your preferred location for your content?
  • Consider how to put your content marketing strategy into action. Will you work with an agency or handle it in-house? Can you spend time on content production if you’re an expert in your product’s niche?

Content Marketing Ideas to Include in Your Strategy

Quizzes

Talking about oneself is a guilty pleasure for everyone. A well-designed and conducted quiz might bring in a lot of visitors. They’re also easily shareable, so you’ll receive a lot of referrals and social shares.

Furthermore, you may utilize their responses to personalize your offers and communicate their requirements once they’ve submitted their responses. You can, for example, inquire about their skin type so that you can propose appropriate products and provide helpful advice.

Get into Product Details

For items like cosmetics or online exercises, such material may work wonders. They’re the types of things that individuals should learn more about before making a purchase — it’s not as easy as picking a scarf.

You can add comparisons and instructions about your products or services. In this way, in addition to the product pages, the items receive additional exposure. Customers may also pick and discover the correct goods to enjoy more easily.

FAQ Pages

Anything that isn’t on conventional sales pages might be considered e-commerce content marketing. It may also be a tool that assists customers in making quick decisions about your items. And that’s exactly what FAQ pages are! They assist consumers in making purchasing decisions.

Infographics

Infographics are a great method to graphically communicate information and make it more understandable. Use infographics to assist potential consumers in better understanding their pain spots and how your goods may help relieve them throughout the education stage of the buyer’s journey.

Additionally, infographics are easily shared on social media, which may help you raise brand recognition and generate more visitors to your website.

Create a Glossary of your Products

Don’t assume your consumers are familiar with all of the jargon. Aside from product pages, e-commerce content marketing allows you greater room to explain and educate.

People will have a better understanding of your product category as a result, allowing them to shop with confidence. Furthermore, when individuals know what they require and get it, they are more likely to be satisfied with their purchase.

Benefits of Content Marketing for Ecommerce

  • Improves your SEO performance and rankings
  • Completes your buyers’ journey
  • Gives your brand a competitive edge
  • Optimizes your sales funnel
  • Increases brand loyalty

Takeaway

The above-listed example doesn’t make the reader, viewer, or user feel compelled to buy their stuff. Even if visitors aren’t interested in purchasing anything yet, good material is engaging on its own. It allows you to display and position your e-commerce brand on a larger scale. The purpose of an e-commerce content marketing strategy is to cultivate and establish trust. Only as a result of this do conversions occur. Information, curiosity, inspiration, education, and entertainment are all provided by bits of material.

Digital Marketing Agency Acworth Atlanta

Top 8 Tips to Acquire Client for your Digital Marketing Agency in 2022

We can perform our finest work for others while doing our worst work for ourselves.

It’s also full of digital marketing companies that provide excellent outcomes for their clients but a battle to generate new business for themselves.

The search for new clients is a never-ending task that many agencies neglect. However, if you want to succeed in the long run, now is the time to put money into yourself.

To attract more agency clients, start with these top tips.

Top 8 Tips to Acquire Client for your Digital Marketing Agency in 2022

  1. Prioritize your Business Portfolio

You may tell potential clients how excellent you are at what you do all day, but they won’t believe you until they see it for themselves. To begin, it must demonstrate diversity. Clients would like to know if you can convey their voice, therefore demonstrate your ability to do so by exhibiting a diverse selection of brands you’ve already mastered.

Second, your portfolio should represent the type of job you’re looking for. Your portfolio is the proof customers need to see if they want to know how to attract digital marketing clients. Your team’s prominent digital marketing qualifications may also be persuasive.

  • Get in front of the Desk

In today’s technology world, digital marketing is the first thought that most people have. You can’t neglect the digital world entirely, but you also need to get out into the “real world” from time to time.

Begin by establishing a presence at local events where company owners and other decision-makers are likely to be found. This should encompass anything from networking gatherings to business expos to trade exhibits.

The objective is to become well-known in the local business community. Learn about your coworkers and future clientele.

  • Partner Up with Clients

Partnerships are an excellent method to bring in new customers. As a digital marketing firm in Atlanta, you can collaborate with non-competing businesses and organizations whose target audiences are comparable to yours.

You may even form alliances with other organizations. Clients with modest tasks that are outside of their regular scope might be sent to a much larger firm, and vice versa.

  • Leverage Newsletters to Reach More Clients

Begin sending out weekly email newsletters chock-full of marketing advice, fresh information, and more. Invest in a campaign to increase your subscriber count, including a social media blitz and a prominent “subscribe” button on your website.

You’re the marketing genius who pops in their inboxes every week and sincerely wants them to succeed, according to people who subscribe to your newsletter. You’ll be the first person that comes to mind when they need a professional.

  • Start Blogging to Attract Right Visitors

You most likely already inform your clients about content marketing and the need of establishing themselves as experts in their field. The same may be said for marketing firms.

A lot of firms go through the same thing. To save money, they try to handle their own marketing initiatives. They go through a frenzy of Googling in an attempt to learn the trade.

They could try one or two campaigns. They quickly discover, however, that it is not as simple as they had imagined. That’s when they enlist the help of an agency.

  • Ask for Referrals

Requesting recommendations is not a novel concept. But think about it: when was the last time you did something like that? According to a Nielsen survey, people are four times more likely to buy if they are suggested by someone they know.

Offering a clever reward may assist, but pleased clients are typically more than willing to suggest your services to their circle of influence.

  • Don’t Miss Out on the Advantage of Paid Marketing

Paid advertising is one of the most successful strategies for any sort of business, including digital marketing firms, to expand. You may simply contact individuals from all around the world by using digital advertising platforms.

To have a successful marketing campaign, you must first determine your target demographic and concentrate your efforts on a small number of individuals. As a result, your messaging will be more aligned with your audience’s interests, and you will encounter less competition.

  • Guest Posting to Generate Visibility

Guest blogging is a great method to get your digital marketing agency’s name out there. Writing guest articles for other websites allows you to tap into their readership, allowing you to reach out to new potential clients.

It also helps you to brand your company as a digital marketing thought leader. You may also network with other website owners to see if they can refer you to new clients.

Final Words

It can be challenging to strike the fine blend between working on your customers’ companies and your own as a marketing firm. Many businesses place themselves at the bottom of the priority list. They then lose a major client and have very little possibility of finding a replacement because they haven’t marketed in months.

No matter how big or small your agency is, the recommendations above can help you obtain clients. The idea is to have a diverse marketing plan that includes both digital and traditional marketing tactics. Remember to be open and honest about your price as well.

5 Marketing Techniques to Invest In 2022

5 Marketing Techniques to Invest In 2022

Marketing expenditure continues to rise at an ever-increasing rate for firms all around the world, and organizations are increasingly focusing on digital techniques. In 2021, digital ad spending surpassed conventional ad spending, and this trend is anticipated to continue.

“What are the greatest marketing techniques to invest in this year?” most marketers and company owners wonder. Don’t fret! We are here to resolve your issues!

This article will teach you all you need to know about the most effective digital marketing methods for the years 2022 and beyond.

Inbound and Outbound Marketing

Inbound Marketing

Through platforms like your website and social media groups like Facebook, LinkedIn, and Twitter, inbound marketing aims to create a welcome environment for your consumers. You begin to create a connection with potential consumers by providing relevant, original material for them, and you position yourself as an expert they can trust when they want to learn something—or simply be entertained—by creating relevant, unique content for them. Outbound marketing, on the other hand, is more of a “push” approach.

Outbound Marketing

Outbound marketing uses methods like banner advertisements on other firms’ websites, email blasts, paid search engine ads, and conventional direct mail and radio commercials to aggressively drive clients toward you.

5 Marketing Techniques to Invest In 2022

Invest in Brand Awareness

Many businesses prioritize profits above branding themselves and their products. They don’t realize that generating leads isn’t as vital as building brand recognition. Many marketing experts advise SMEs and start-ups to go out and find customers right soon. Small firms, according to some, don’t need to spend money on brand awareness efforts.

While there is no wrong in this technique, and it may have succeeded for a few businesses or start-ups, it is clear that if a large firm, SME, or start-up invests first in brand recognition and then in lead generation, they will see greater results and conversions in the long term.

Evaluate your Previous Efforts

Making a plan is a difficult undertaking, and it’s easy to feel as if you’re beginning from zero, although that’s rarely the case. You’ve already done some marketing up to this point, so the wheels are already turning.

Conduct a review of your previous efforts to see what’s succeeded and what hasn’t. That will help you figure out what you should be doing more of.

This is also an excellent time to gather material and other assets that can be recycled, such as social media images and information nuggets, so you aren’t continuously recreating the wheel. For instance, the quote from a previous blog article would make a terrific Instagram infographic.

Leverage Affiliate Marketing

Affiliate marketing has exploded in popularity in recent years. Various affiliates have been onboarded by major businesses such as Amazon. Micro-influencers known as affiliates advertise items in exchange for a percentage commission on sales. There are also specific websites, such as Shopify, that return a portion of affiliate commission to customers. It is a highly strong medium and a means to increase website traffic or acquire new clients at a quicker rate via growth hacking.

To sell their products or services, businesses often contact each and every affiliate. Instead, we must contact a product specialist whose judgement is highly regarded in that sector. Not only will this help you expand your business, but it will also give you a lot of credibility because the messages will come from someone they already know and trust.

Make your Content Share-Worthy

However, it’s sometimes easier said than done. It’s not just about generating content for the sake of it when it comes to growing your audience—about its having a solid game plan and an actionable approach. It necessitates your continued dedication, even if your audience appears to be shrinking.

It’s critical for a company’s marketing to stand out among the sea of adverts that pollute the internet. Make sure your material is shareable, whether it’s generated or curated, so it gets seen and spreads naturally. When compared to most one-size-fits-all ads, using varied material to target certain segments is more successful.

Make Most of Email Marketing Campaigns

In both personal and professional situations, email is one of the most used methods of communication. It can yield a large return if done appropriately. One of its distinguishing features is the ability to request authorization to communicate various sorts of material, which distinguishes it from other communication channels.

You’ll only send emails to those who are interested in the material you’re sharing and your company’s offerings. Email marketing campaigns must be effectively designed. It is critical to adhere to the game’s regulations by providing relevant content, as well as intriguing and appealing topics.

Final Words

For companies that want to create brand awareness and engage their consumers, digital marketing is now an absolute must. However, putting together your own approach might be daunting.

A Good Marketing Strategy with Google Analytics

A Good Marketing Strategy with Google Analytics

It’s hard to realize we’re already approaching the end of 2022. With the Christmas season just around the corner, now is the time to start making plans to ensure your company’s success in 2022. Making sure you’re utilizing Google Analytics is one method to achieve this.

For digital marketers, SEO experts, and webmasters alike, Google Analytics is a must-have tool. Google Analytics (GA) is the go-to tool for truly understanding how effective a digital website campaign has been, reviewing SEO performance, and determining how effectively users are interacting with your new website.

How will you be able to successfully review your present marketing plan and know how to move forward if you can’t examine your website traffic? You can unearth vast quantities of data about your website and users with Google Analytics, generating useful insights that can be utilized to improve your Google ads management services and marketing strategy.

Monitoring Website Speed

Google has been emphasizing the importance of website speed for many years.

Furthermore, research suggests that visitors are less inclined to trust a website that takes longer than a fraction of a second to load.

It is critical to monitor Google Analytics regularly to ensure that your digital home is optimized for a quick load time.

The information in the reporting tool should give you a good indication of whether your page is up to par in terms of loading speed or whether it requires some assistance.

If your website falls into the latter group, it’s probably time to make some changes.

READ: A Guide for an Effective SEO Strategy In 2022

Creating Valid Goals

It’s critical to know exactly what you want your website visitors to perform while funneling traffic to your site.

Taking that concept a step further, it’s also crucial to keep track of whether they’re performing those activities while on your website.

One of our favorite Google Analytics features comes into play in this situation.

Goals allow you to keep track of how many users visit your site and accomplish a specified action.

You may set a target for email list registrations or watching a certain presentation video, for example.

You might also make one for when a visitor stays on the page for more than two minutes or scrolls to a certain point.

Optimizing Visitors Insight

You’re probably aware that mobile browsing is important and has a significant impact on your overall search engine ranking.

But are you making use of the tools at your disposal to properly measure how many people come to your site from a certain device and what they do while there?

A particular design feature for smartphone or tablet users is frequently included in an optimized website.

However, things on these sites might break, and knowing how long people remain on your site can help you figure out whether there’s a problem.

Wrapping Up

The key to getting the most of any marketing campaign is a better measurement. We respect Analytics at Main Street ROI, and we utilize it in a variety of ways daily, both for our own business and for Google AdWords management services, customers’ SEO, and email marketing. Using Google Analytics can take you away from guesswork and help you understand who is visiting your website and how you can optimize your digital marketing approach with data-driven adjustments.